Social Media and Content Marketing Manager

Shopkick is on a mission to bring delight and reward to the consumer shopping experience. As part of the Trax Retail family, we are looking to accelerate our growth trajectory as we partner with major brands and retailers to transform how people engage with stores and products—both online and in the physical world.

The Social Media & Content Marketing Manager is responsible for growing and engaging our community through compelling content across social media and in-app channels. This is a hands-on role that owns content from idea to execution to performance reporting. The ideal candidate is creative, organized, data-driven, and comfortable moving quickly in a fast-paced environment.

WHAT YOU WILL DO: 

Content & Social Strategy

• Own and execute Shopkick’s social media and content strategy, ensuring all content is engaging, on-brand, and aligned with user behavior.
• Manage the content calendar across all social platforms and in-app placements.
• ​​​​​​​Explore new platforms, tools, and influencer partnerships to expand reach and engagement.

Content Creation & Execution

• Create, film, and edit original content, including videos, photos, reels, GIFs, carousels, and sponsored posts.
• Balance creative storytelling with performance goals and metrics.
• ​​​​​​​Oversee content tied to client sponsorships, ensuring quality, accuracy, and on-time delivery.

Performance & Optimization

• Track and analyze content and social performance, identify trends, and optimize strategies in real time.
• Partner with Analytics to refine insights and inform future content decisions.
• ​​​​​​​Manage the social and content budget, including paid incentives and giveaways.

Community & Collaboration

• Manage community engagement and social moderation, ensuring timely and professional responses in coordination with Customer Success.
• ​​​​​​​Lead creative brainstorming sessions and collaborate closely with designers to maintain brand consistency.
• Work cross-functionally to align content with broader marketing initiatives and maintain the integrated marketing calendar.

People & Team Support

• Manage and mentor one Social Media Coordinator, setting clear goals and expectations.
• Support team objectives as needed, including rapid-turnaround content, community engagement, and high-priority requests, occasionally outside standard hours.

THE IDEAL CANDIDATE: 

• 1–4 years of experience in social media management and content creation, with a portfolio of successful campaigns.
• Strong creative and analytical skills, with the ability to use data to guide content decisions.
• Excellent written and verbal communication skills and the ability to collaborate across teams.
• Experience leading or supporting cross-functional campaigns from planning through execution.
• Familiarity with managing budgets and optimizing spend for performance.
• Proficient with content creation and editing tools (Canva, Adobe Creative Suite, Final Cut Pro, or similar) and social media management platforms.
• Prior experience managing or mentoring team members is a plus.
• Comfortable representing the brand with partners or at industry events.
• ​​​​​​​Experience with CPG, loyalty, or rewards platforms is a strong plus.

Why Shopkick?: 
Fast-paced, competitive tech environment.
Meaningful responsibilities with possibilities for significant impact. 
Being part of leading global tech company. 
Remote/Hybrid work. 

Alia Services is one of the renowned recruitment and payroll services companies that operate remotely.
We offer one-window solutions for entrepreneurs, small-medium enterprises, companies, corporates, and candidates. With us, a company can shape its organizational goals and objectives into reality by acquiring exceptional human capital with an easy and fast paced recruitment process.

HOW ARE WE DIFFERENT?
Historically, outsourcing companies have valued profit over people and compensated for high turnover by underpaying employees. We want to change that. Alia Services not only offers fair compensation and benefits but values inclusion, belonging, and opportunity. Diversity, Equity, and Inclusion are more than a commitment for Alia Services-- it is the foundation of what we do. Through diverse networks and pipelines, we have a clear vision: to create a Great Place to Work for All. We believe inclusion includes you. Be who you are at Alia Services!
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